Our Strategy
ASV Strategy 2030 - Feel Better
We exist as the home for sport in the beautiful city of Aberdeen.
Our mission, put simply:
To encourage as many people as possible, regardless of age or ability to use our exceptional facilities by promoting the message that belonging to a sporting club or group, or exercising regularly in whatever way you choose, will always leave you feeling better.
The ASV Experience
Within ASV experiences are made. These can't simply be measured by numbers through the doors, but by the hundreds of smiles that break out every day.
These countless experiences, facilitated by our exceptional team, will be constantly refreshed and developed to meet the diverse needs & expectations of our users.
Creating the Best Place to Work
ASV aims to create a culture in which all employees feel proud, engaged, and motivated.
We will be champions for inclusion and diversity and aim to be the employer of choice for a myriad of reasons, including:
- Scope for personal development
- Positive employee relations
- Exemplary terms & conditions in our sector
Our Team Beliefs & Values
We believe in:
- Wellbeing & health improvement at the heart of what we do
- A sense of belonging within our community
- Being an inclusive, accessible place for the whole community
- Encouraging fun, play, and enjoyment regardless of age or ability
- Making things happen
- Supporting talent, performance, excellent, and its pursuit
- Always looking for ways to improve
Our team values:
- Customer Commitment
- Care & Compassion
- One Team
- Self-Improvement
Promoting Growth and Innovation
ASV will innovate and always seek to stand out within our sector.
We'll generate and experiment with new and exciting ideas, and always be prepared to share our learning.
We intend to challenge the traditional norms and be alert and responsive to societal needs and changes, whilst at all times focusing on our long-term sustainable future.
We Are Accountable
At ASV we take our responsibilities very seriously - the pillars of Environmental, Social, and Corporate Governance inform everything we do.
We will be committed to horizon scanning for best practice, adopting new approaches if we believe them to be beneficial to our sustainable future.
Saving the Planet - Playing Our Part
Because we believe that there's no bigger emergency than the climate emergency we want to fully play our part.
An establishment like ours has more challenges than most, and that means more opportunities to make a difference.
When it comes to saving the planet we want to dramatically reduce our environmental impact so we are an exemplar in our sector.
Telling Our Story
At ASV we have so many stories to tell. We're ready to be a local, vocal advocate for physical activity and social engagement in the promotion of health, wellbeing, and happiness.
Get the full story
To learn more about why these pillars matter to us, and how we’re setting out to make these a part of ASV’s day to day operations, you can read our full Strategy 2030 document by clicking the button below.